Press
Read about our products and vision in the latest media coverage of Cleanery.
Cleanery scrubs up for US launch
Cleanery co founders Ellie Brade and Mark Sorensen on expanding their green cleaning and personal grooming products into Coles and Woolworths across the Tasman, and a new push into the US.
Business is Boring - Is Cleanery the future of sustainable home care?
The Spinoff Podcasts - 16 May 2023
Simon Pound speaks to Cleanery co-founder Ellie Brade about her sustainable range of just-add-water cleaning concentrates and why they are one of the leading eco-cleaners currently on the market.
Kia Ora magazine - The Clean
Kia Ora Magazine - April 2023
Business feature on Cleanery's mission to take its sustainable cleaner powder to New Zealand and offshore
Stuff review
Stuff.co.nz's independent testing panel put four eco cleaners through their places. Cleanery came out firmly on top, scoring 95% for cleaning performance and with 95% of testers saying they would buy it again.
Afternoons with Jesse Mulligan - phasing out single use cleaning bottles
RNZ - 21 October, 2022
Mark Sorensen chats with Jesse Mulligan on Radio New Zealand about how Cleanery is tackling the problem of single use cleaning bottles, by creating an eco product that actually works
Super clean, super green - Cleanery's Mark and Ellie Sorensen
Climate Business Podcast - 11 october, 2022
Mark and Ellie chat with Vincent Heeringa on The Climate Business Podcast about the Cleanery journey and our big ambitions
Cleanery launches in Australia
Cleanery has landed in Australia from its native New Zealand, with Woolworths and a leading Australian pharmacy on board as the first major stockists.
Epic NZ made, eco friendly and sustainable products so you can keep our planet in mind
Urban List – October 6, 2021
Shopping sustainably is becoming easier and easier, with more local NZ brands being launched all the time specifically developed to be way better for the environment than their predecessors. Cleanery features in UrbanList's list of best Kiwi eco brands.
Cleanery: Creating eco cleaning products that work
Radio New Zealand – December 14, 2021
A 17 minute interview on Radio New Zealand's Nine to Noon Show. An overview of the Cleanery journey and why the company is proving that it is possible to have an eco cleaner that really works.
Marketing maestro and founder of Lewis Road Creamery Peter Cullinane has thrown his weight behind a small business with big ambitions to disrupt the world’s cleaning and personal care products market.
National Business Review | nbr.co.nz – October 1, 2021
Business feature on Cleanery, which is being backed by marketing maven Peter Cullinane in his first corporate involvement since Lewis Road Creamery was sold to Southern Pastures in October 2020.
Eco-friendly cleaning products business launches, backed by marketing maestro of chocolate milk fame
stuff.co.nz – September 24, 2021
Mark Sorensen and wife Ellie Brade are launching environmentally-friendly cleaning products aimed at disrupting the billion-dollar household cleaning market, dominated by giants of the cleaning world.